When starting a new web project, it’s essential for clients to communicate with their web designer to ensure that the end result aligns with their expectations. A successful web project requires collaboration between the client and web designer. In this article we’ll discuss the things a client should tell their web designer before starting a new web project.
PROJECT GOALS AND OBJECTIVE
The first thing a client should communicate to their web designer is the goals and objectives of the project. The designer needs to know what the client is trying to achieve with their website, whether it’s to increase sales, generate leads or build brand awareness. Knowing the project goals helps the designer determine the design, functionality and features required for the website.
The next important piece of information that a client should share with their web designer is the target audience. Knowing who the website is intended for helps the designer create a website that is appealing to the target audience. The target audience influences the design, tone and messaging of the website. For example, a website targeting millennials will have a different design and messaging from a website targeting baby boomers.
BRANDING AND IDENTITY
Clients should also communicate their branding and identity to their web designer. The website should reflect the client’s brand and identity including the logo, color scheme and tone. The designer should know the brand’s personality and values to create a website that aligns with the brand. It is surprisingly common how often designers stray form the company’s brand they are supposed to support.
It’s essential for clients to share information about their competitors with their web designer. Knowing who the competitors are and what they are doing can help the designer create a website that stands out from the competition. The designer can identify areas where the client can differentiate themselves from their competitors and create a website that showcases their unique selling points.
Clients need to also communicate the functionality they require for their website. This is of paramount importance if the designer is to build an effective website. This includes features such as e-commerce capabilities, contact forms, social media integration and more. The designer needs to know what the client wants the website to do so they can create a design that accommodates these features.
Unless the designer hires a copywriter, clients should provide any content they have and wish to use on the site including text, images and videos. The designer needs to know what content the client has so they can more efficiently design the website around the content (and functionality). The designer should also know the tone and messaging of the content to ensure that the design complements it.
BUDGET AND TIMELINE
Lastly, clients should communicate their budget and timeline. The designer can make recommendations based on the client’s budget. The timeline helps the designer plan the project and ensure that the website is completed when needed.
We know that communication is key when starting a new web project. By working together, clients and web designers can create a successful website that delivers results.
Let’s get started!