Copywriting
Good copywriting is like insurance – you never think you need it until you do. In today’s competitive business world, clarity in communications is paramount to success. If you cannot get your point across clearly, you are at a disadvantage to your competition. Good, concise, and engaging writing is the key to communicating.
At Crush Interactive, our copywriters bring more than 20 years’ experience in writing for all different types of media: newspapers, magazines, the web, social media, advertising, public relations, and media relations. Each format features its own unique needs and styles, and we have the expertise in-house to cover and account for them.
Our writers bring a wealth of experience in writing, having written copy for a diverse and divergent set of industries. They’ve written for in-flight magazines, entertainment weeklies, daily newspapers, retail shopping center websites, and music industry databases, magazines, and blogs, covering healthcare, education, skincare, local and county government, the non-profit sector, live music, songwriting, and more.
Good writing shines a positive light on your brand, and always carries a strong call to action. It tells a compelling story but doesn’t rely of fluff or puffery. In other words, say what you need to say, but don’t say too much. We believe in the concept of parsimony: that is, the quality of being careful with money and resources. This applies to copywriting, too.
Begin with a strong headline or hook. This brings in the reader and gets them intrigued about what you have to offer. Once you’ve grabbed their attention, the next step is to bring them in for a closer look. Think of traditional newspapers – the header neatly summarizes what the article is about, but it also makes one want to continue to read.
Next is the lead. This concept is all about delivering the goods. Explanatory writing. What are you about? What service are you offering? What can you do for the customer or consumer? Some may refer to this as the art of the elevator pitch. Say the most important part in 60 seconds or less, before you lose the opportunity, or before you lose your reader/rider.
Have you ever heard of the phrase “burying the lead”? That’s what you DO NOT want to do.
Bullet points are a good way to put your best concepts forward, but in a brief, and hard-hitting manner.
- Engagement
- Sales
- Profits
- Success
Last, but certainly not least, is the body copy. The meat on the bones. Where you get to explain what it is you do and expand upon it. The popular phrase “waxing poetic” sums it up this way: to wax is to grow, and poetry, according to the Encyclopedia Britannica, “evokes an imaginative awareness of experience or a specific emotional response through language chosen and arranged for its meaning, sound, and rhythm.” Bingo!
This, friends, is the secret sauce. This what it takes, the key to good copywriting. Let Crush Interactive handle it for you. Click here to get started.
