The estimate as to the number of websites on the Internet as of December of 2021 is 1.7 billion. That’s billion with a B. The number boggles the mind, almost as if your site is but a grain of sand on a tropical beach. What is the best way – besides good, compelling, keyword-rich site copy, frequent updates, links back, and social sites driving traffic – to get your site noticed in a sea of competition? The answers are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising campaigns.
During the early days of the Internet, around 1994, the first and one of the most prominently used search engine was called Web Crawler. Today, the gold industry standard is by far Google, which was launched in 1998, and stands as the most popular and powerful search engine in use. Our experts at Crush Interactive bring decades of experience to the game, having optimized thousands of websites for a plethora of different industries, and run tens of thousands of successful keyword ad campaigns for budgets ranging into the hundreds of thousands of dollars.
Allow us a moment to take the mystery out of SEO.
Simply put, we make your site more visible to search engines and more easily indexed. It’s done through the process of constantly improving upon page rankings through several main categories: onsite content, offsite content (contributing authorship), offsite backlinks, natural organic backlinks, Google map listings, blog content, and location content.
First and foremost, a thorough keyword analysis is conducted. Our team researches and develops a list of highly targeted key words relevant to your site, words that are distantly related, commonly misspelled, service location-specific, and long variations of terms. Next, we ensure that all your site’s available meta tag descriptions and titles are properly filled out – that your site is suitably labeled, so to speak. Finally, we ensure that there is a sufficient amount of, and powerfully phrased calls to action throughout.
Content is still king. Our focus is on guiding the production and showcasing of keyword-rich content that will improve organic search rankings and draw more traffic to your site. We spare no details, combing through each page, beginning with your home page, and onto each individual interior page, assuring that each one contains search engine-friendly, and highly-relevant content. Don’t have time to write? No worries. We can produce fresh content on a monthly basis, for internal and external blogs, and make sure each post is properly linked and structured.
The goal of every one of our pay-per-click advertising campaigns is to help you meet your sales and marketing objectives each time, on time and on budget. The target is top listing on Google, Bing, and Yahoo search results pages for specific queries or audiences, all while increasing online visibility and maximizing the return on your investment. Similar to our SEO techniques, our team first researches the keywords, groups, audiences, and websites, then develops a plan of action.
Some of the areas that we focus on include PPC account set up and retargeting (ads that follow your audience around the web), budget planning and management, market research, URL and path click effectiveness review, and landing page effectiveness measures. We monitor your campaign’s activity on a daily basis, and prepare/deliver monthly activity reports that are designed to simplify, measure, and maximize your results.
At Crush, we take the guesswork out of the process and make it easy for you to make sound decisions. Want to learn more? Contact us today.