Public Relations and Social Media

We make getting noticed easier. Have questions about PR and social media? We’ve got answers. Crush Interactive helps you navigate the seemingly difficult worlds of public (and media) relations, and social media.

The public relations (PR) and social media realms are two additional facets to communications that also merit your attention. Although they both serve to bridge the gap between your company and the public, they both require highly specialized skill sets. Public relations seeks to use the media and leverage mass communications outlets such as TV, radio, print, and the web to get your message out, while social media channels such as Facebook, Twitter, Instagram, and YouTube serve as direct conduits from your company to your customers and potential customers.

There is very little known to the public about how good PR works. Unfortunately, we live in an age where there is a lot of misinformation about how the media actually functions and what good, solid journalism looks like. At Crush Interactive, our PR wizards have more than twenty years of experience in speaking to the media, and have already done the legwork it takes to create and maintain solid relationships with writers, editors, and webmasters throughout South Florida. We have got you covered!

Every excellent PR campaign begins with a well-written, concise, and compelling press release. A press release is a standardized form that contains the who, what, when, where, why, and how on your company or your product, sans the fluff. Just the facts. Not too long, or too short, our press releases are just right. (Goldilocks would be proud.) They are written in a certain format and sent to just the right influencers. From there, the gentle art of pitching the story comes next, then voila….press coverage! Sounds simple enough. Right? The difference is, once again, our secret sauce.

Once the coverage airs, or is published, the next challenge is how to spread the good word. What’s the best way to showcase the positive media attention? Sharing it on your socials! That too takes a special set of skills. It’s not enough just to post a link to a web article. Our team knows just how to share your coverage based on the individual nuances of each social channel. Like PR, good writing for social media is a product of background, experience and a know-how that continuously evolves and gets better with each day and each platform.

Facebook is the largest social media channel, and the one with the largest reach. A presence on this platform is a must for any company. Their advertising platform is extremely effective, allowing for microtargeting, and is very affordable. YouTube is the second-largest social site, and the second most-used search engine overall behind Google. Instagram is imaged-based and where the youth is still at. If you are looking to attract young, affluent customers, this is the social channel for you. Twitter is a microblogging site that is popular among the public, especially so among those making more than $75K per year, and with journalists.

We know this seems like a lot of information, but at Crush Interactive, we can help you master the information age. It’s what we do. Click here to get started.

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